Well, April isn't really a super-hot time for a studio to release a movie during.
Now - typically - when a movie studio is anxious to make sure that a film reaches the widest possible audience (with the hope that this movie will then be able to earn the largest amount possible at the box office) it typically releases that motion picture in one of two time slots: the period between Memorial Day and Labor Day OR the period between Thanksgiving and New Years Day. First and foremost being "Home on the Range"'s release date. It's so aggravating when a film that we all worked so hard on, a movie that everyone here is so anxious to see succeed, gets sacrificed to service someone else's agenda."Ĭan this be true? Is it really possible that Disney's "Home on the Range" was deliberately under-promoted? With the hope that - when the box office performance of the studio's last traditionally animated film is compared to its first all CG effort - "Chicken Little" will come out looking that much more impressive?Ĭertainly - when one takes a look at the big picture - there have been some troubling decisions made by Mouse House managers in regards to this motion picture.
That way - when 'Chicken Little' opens next July and does marginally better than 'Home on the Range' did at the box office - Eisner and his cronies can say 'See? We did make the right choice in shutting down WDFA's traditional animation unit and switching to CG.' They wanted it to appear as if this movie did poorly during its domestic release. If you asked me, management did this deliberately.
#Brother bear and home on the range dvd tv#
"Did you see the promotional campaign that Disney put together for 'Home on the Range'? 'On April 2, Bust a Moo'?! Beyond those banners for the multiplexes and that trailer in front of 'Brother Bear,' what else did the company do to try and build up public awareness of this movie? I saw a couple of bus shelter signs around LA and a few TV commercials that aired less than 10 days before HOTR officially opened. Xecutive, a longtime senior employee at Disney Feature Animation: Each of them furious with the way the studio has been handling the promotion of "Home on the Range."įairly typical of these notes was the one I just received from E. Over the last week or so, I have received a dozen or more e-mails from Disney insiders. Well - if you did - then you're not the only one. Notice anything different about the way the Walt Disney Company has been promoting its latest animated feature, "Home on the Range? That the marketing campaign for this movie may seem somewhat half-hearted?
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